Cronulla Fruitland needed a fresh logo to reflect their super fresh produce. I wanted to use beautifully illustrated fruit and veggie images that have a soft watercolour look, but still give it the punch of colour that a fruit market should have! 

After a few viewings of different fruit for the logo, the Aussie pineapple was a clear winner and we can totally see why...

Fresh, juicy, Aussie - clearly the king of the fruits!